Experience Across Scale, Build & Transformation.

Context

A large-scale FMCG commercial organization operating across Modern and Traditional Trade in Russia and the CIS.

Mandate

Lead sales execution and commercial transformation for a $200M+ business with a 500+ organization and a $10M commercial services and investment budget.

What Changed

• Route-to-Market and distribution model redesign
• Perfect Store standards across Modern and Traditional Trade
• Sales Force Automation and Image Recognition at the shelf
• BI and analytics embedded into commercial decisions

Context

A consumer goods business in Russia and the CIS, with growth tied to geographic and retail reach.

Mandate

Lead a 120+ field sales organization to expand distribution, strengthen key accounts and develop channels.

What Changed

• Market coverage extended from 23 to 35 cities
• Retail presence grown from 1,200 to 1,700 outlets
• Route-to-Market, key account and channel development

Context

An investment-backed joint venture between D43 and BinDawood Holding established to build a new convenience retail business in Saudi Arabia.

Mandate

Translate the business concept into a working commercial and operating model and establish the platform for scale.

What Changed

• Customer Value Proposition and pricing framework
• 4,500–5,500 SKU assortment architecture
• Store operating model, inventory and supply chain processes
• Labour productivity framework, retail execution standards and performance management
• Fresh, Bakery, Ready-to-Eat and Coffee-to-Go categories
• E-commerce and last-mile delivery

Context

Launch of a new food discount retail format.

Mandate

Take the format from concept to operating stores: P&L, operating model, store operations, CVP, pricing and assortment.

What Changed

• Operating model and store operations for the new format
• Customer Value Proposition, pricing and assortment
• Private label programme at the core of the offer
• Labour productivity redesigned

Context

A FinTech / SaaS / Smart POS business.

Mandate

Build the partnership ecosystem and go-to-market: banking and payments partnerships, Smart POS and technology integrations.

What Changed

• Banking and payments partnerships
• Technology ecosystem including Network International, Telr, Syrve and Foodics
• Go-to-market for Smart POS and new propositions

Context

A FinTech / FoodTech / SaaS venture for the hospitality sector, built from concept.

Mandate

Build the business from the ground up: business model, product strategy, go-to-market, payments and customer acquisition.

What Changed

• Product strategy and launch of QR Pay-at-Table and Digital Menu
• Payments and digital commerce flows
• POS integrations with hospitality platforms
• Go-to-market and pilots with restaurant groups